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Previous Issues of The Firm You Want
TFYW#062: Newbie → Experienced → Pro
Today, I want to get into a few thoughts about mental models for thinking bigger. Getting Past The Symptoms There was a question that came up on LinkedIn a few months ago. "What is the number one reason small businesses fail?" All the usual comments showed up:...
TFYW#061: Three Key Features To Improve Your Website
This week's newsletter will help you get more value from your websites Website Priorities There has been a fair amount of chatter in the CPA/Accounting firm world these past weeks about websites. There are plenty of examples of good and bad websites out there. I'm not...
TFYW#060: Leveraging Tactics To Achieve Goals Faster
This week's newsletter was high-jacked by a LinkedIn comment. So let's dive into achieving goals from a tactical standpoint. But first... Today's Tactic When you publish a post, there are roughly three types of content you should leverage: 1. Audience Growth Content -...
TFYW#059: The Two Frameworks To Play The Long Game
We hear that we need to Play The Long Game all of the time. This week, I want to brake down how that looks in our firms. Perspective Shift I live in a rural farming community. On windy days, you can smell the manure from the neighbor wafting in the air. Since...
TFYW#058: Four Step Framework To Demonstrate Value
This week is devoted to a four step framework to demonstrating your value. We can't expect to deliver value until we can first demonstrate it. 1. Commit To One Thing A few weeks ago, a question came in about demonstrating our value to clients and prospects. First, the...